| Purpose | Lawful basis and relevant interest |
|---|---|
| Deliver requested webpages and operate security, abuse prevention and essential diagnostics | Legitimate interests in operating a functioning, secure publishing service, subject to necessity and balancing against your rights. The separate cookie rules also apply. |
| Answer enquiries, investigate complaints and correct errors | Legitimate interests in responding to readers and maintaining accountable publishing; legal obligation where a particular law requires the processing. |
| Supply an optional account or user-requested feature | Performance of a contract, but only for processing objectively necessary to deliver that feature. Optional marketing is not necessary for that contract. |
| Send subscribed marketing newsletters or promotional messages | Consent. We record the relevant choice and provide withdrawal mechanisms. |
| Optional analytics, advertising personalisation and tracking-based affiliate attribution | Consent where required for the stated purpose, including the relevant device-access consent. No optional tracking is justified merely as necessary to finance the Site. |
| Reconcile commissions and maintain business records | Legitimate interests in accurate attribution and settlement of lawfully obtained referral records; legal obligation for records we must keep. This does not authorise collection without required tracking consent. |
| Manage legal claims, demonstrate compliance and honour objections | Legitimate interests in establishing or defending rights and maintaining compliance evidence, or the applicable legal obligation where one exists. |